Selling your house
I list it, I price it, I book the photographer, I sit through the inspection, and I handle the eighty small things you would rather not spend your evenings on.
About · Justin Schlachterman
One agent. That is the whole company.
Carolina Yankee Realty is me. I am the Broker-in-Charge and I am the only agent here, so the person you call is the person who turns up at your house.
Where the name comes from
I grew up in New Jersey.
I have lived and worked in South Carolina long enough to know both places properly, and the name is the shortest way I have found to say that out loud.
It is not a subtle name. That was the idea. I would rather you know what you are getting before you pick up the phone than work it out somewhere around the second showing.
The Yankee half is a joke I am happy to keep making. The Carolina half is where I live.
Why my name is not on the door.
Build a company around your own name and you have built something that cannot exist without you standing in the middle of it. I would rather build something that still works when I am not in the room.
So the company is Carolina Yankee. The personality is mine. That was a deliberate trade and I would make it again.
I am in other people’s houses most weeks.
A large part of my week is spent walking through houses that are not for sale, measuring them and writing down what is actually there. That is a separate line of work from selling, and it is the reason I am not guessing when I talk to you about yours.
It also means I have seen what the street has been doing, what is going up nearby, and which of the sales around the corner are recent enough to still mean anything.
The measuring is not glamorous. I am measuring a box, and I am measuring it right.
What I take on
Residential onlyBuying one
I am in and out of houses all over the Midlands most weeks, so when we walk through one together I already know what the street has been doing.
Moving down from up north
I did it myself. I know which of the things you are picturing will hold up down here and which ones will not.
Why it stays small
I am not trying to build a team.
I could put a few new agents underneath me and take a piece of what they sell. Plenty of people do it and it is a perfectly good business. It is just not the one I am running.
The version of this I want is the one where you get me the whole way through, and where I have walked your house myself before I open my mouth about it. That does not scale. I am fine with that.
No team, no assistant fielding your call, and nobody learning the job on your house.
If you want a straight answer, that is the easy part.
I will tell you what I actually think about your house, including the parts you would rather I left out.
803.830.9005
Or email justin@carolinayankeerealty.com and I will call you back.